WEEK 3 | All About Video
In this week contact, we formed groups to discuss and criticise about some kickstarter video examples in order to learn from the good one and avoid producing the bad one.
For the first video introducing "Pet Tunes", my first impression is totally negative. The quality of the video and photo are low. The guy only press a bunch of buttons without any voice-over or explanation. I have no idea what he's doing and the objectives of the prototype. The only positives I found after watching the video is the prototype he showed seems really working and well-developed.
The second video "No Junk" started with explaining how the idea was inspired. Compare to the first video, I understand the concept better and I like how it included some animations to explain the concepts. However, the explaining portion seems too long and too complicated. The voice-over could be clearer and the background music is too loud.
The last video "Pad Mapper" is the best one among the three videos we watched. The video is creative and high quality, and it is interesting to watch. Great animation explain the concept clearly. But we doubt the concept is not 100% new. Also, it could show the actual interface in a phone, instead completely showed by animation.
Summarise the viewing, I think a good kickstarter video requires high quality footage, creative interesting storyline and clear explanations. Avoid shaky camera shot and complicated editing. It's all about clear and creative storytelling, so that the audience will understand the concept, enjoy and remember the video as well.
Video Prototype Progress:
I came up with two idea, a smart interactive water bottle (top) and raining reminder robot (bottom):
After talking with the tutors, I decided to develop the second concepts, but instead of just detecting rains, it's a comprehensive weather reminder device. Here's my storyboard of the video:
I decided to start the video with me getting ready in the morning and my struggles as an uni student, aiming to relate the situation to the audience. This part will film in first person perspective, which showing what I'm looking, to make the video more interesting to watch.
For the first video introducing "Pet Tunes", my first impression is totally negative. The quality of the video and photo are low. The guy only press a bunch of buttons without any voice-over or explanation. I have no idea what he's doing and the objectives of the prototype. The only positives I found after watching the video is the prototype he showed seems really working and well-developed.
The second video "No Junk" started with explaining how the idea was inspired. Compare to the first video, I understand the concept better and I like how it included some animations to explain the concepts. However, the explaining portion seems too long and too complicated. The voice-over could be clearer and the background music is too loud.
The last video "Pad Mapper" is the best one among the three videos we watched. The video is creative and high quality, and it is interesting to watch. Great animation explain the concept clearly. But we doubt the concept is not 100% new. Also, it could show the actual interface in a phone, instead completely showed by animation.
Summarise the viewing, I think a good kickstarter video requires high quality footage, creative interesting storyline and clear explanations. Avoid shaky camera shot and complicated editing. It's all about clear and creative storytelling, so that the audience will understand the concept, enjoy and remember the video as well.
Video Prototype Progress:
I came up with two idea, a smart interactive water bottle (top) and raining reminder robot (bottom):
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